Market Report: Esports in ASEAN

SPEEDA INSIGHTS reports created by our Customer Success team will share with you more about the latest updates in SEA for trending industries.

Executive Summary

The ASEAN-6 eSports market has a huge potential for growth based on their large population and rapid growth of the mobile game market. Indonesia is the biggest market based on eSports audience numbers, followed by Vietnam, the Philippines, Thailand, Malaysia, and Singapore.
Furthermore, the recent COVID-19 pandemic has provided an impetus to industry growth, leading to an increase in the number of eSports streaming viewers and the streaming business which established in the market.
Mobile-first gaming’s emergence as the popular choice within Southeast Asia should be no surprise. Part of the reason why mobile gaming has become a go-to option for gamers of all ages is its accessibility. Thus, with mobile gaming continuing to blossom because of its increasing user base, this sector is expected to continue to play an integral part in the eSports industry and its revenue.
Compared to the growth of the game market, the development of the eSports market/ecosystem is still under development. However, the eSports sector is gaining attention from many ASEAN governments, which has provided game companies with many preferential policies including tax incentives or government subsidy loans.
The main game publisher in the ASEAN-6 region for eSports is Sea Group (Garena), a local company with popular titles in Free Fire and League of Legends. Considering foreign players, Chinese giant Tencent has become one of the main players in the ASEAN-6 region for publishing PUBG. In terms of streaming and eSports teams, the Indonesian eSports team EVOS is the most popular in the region with 6.3 million fans on SNS.

Key Takeaways

• The Gaming Industry of Asia-Pacific is Expected to Grow by 2.7% YoY to Reach USD 95.6 Billion in 2022
• The world's largest gaming region predominantly made up by China (USD 45.6 billion)
• The Indonesian gaming market is ranked 17th in the world, and first in Southeast Asia in January 2019
• eSports Revenue in Southeast Asia is Expected to Reach USD 72.5 Million by 2024
• SEA region's gaming market growth rate is 22% YoY which makes it the fastest-growing region in the world.
• eSports laws are not yet stringent in ASEAN

Table of Contents

1. Industry Overview 
2. Market size & Growth
3. Driving factors 
4. Regulatory Overview
5. Competitive Landscape

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