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Motorcycles Industry in Thailand - 2022

22 February 2023

Motorcycles Industry Overview in Thailand 2022

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SPEEDA Industry Report

Our Industry research reports provide you a fundamental understanding of hundreds of industries ranging from major to niche sectors, including new tech-focused trends. Reports organized by Asia-focused countries are logically structured to cover key information such as market size, value chain, key regulations, competitive landscape, and more.

Users can utilize the industry reports to get a bird's eye of the industry quickly (covered within 3,000 words), also combining it with our extensive private company database to further understand key players and trends related to the specific industry.

The reports focus on below 3 key segments of the industry which assist users with understanding where to focus on for further deep-dive research.


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Report Overview - Motorcycles Industry Overview in Thailand

Salient Nature/Key Features of the Industry

  • Thailand manufactures and sells a large number of motorcycles. When comparing to other ASEAN peers, however, it lags behind Indonesia and Vietnam. Motorcycles are only popular outside of major cities such as Bangkok
  • Japanese players dominate the industry, similar to automobile, with products focused in family/commuting segment. Though there are some who engage in recreational/luxury motorcycle segment as well. The non-JP players heavily focus in luxury
  • The largest segment is the family/commuting segment (76% of production)
  • 90% of the motorcycle production serves the domestic market with exports making up the rest
  • Key export markets go to China, the US, Belgium
  • The industry is supported by tax and non-tax incentives

Value Chain/Business Model

  • Two main local segmentation: Family/Commuting and Recreational/Luxury. Family/commuting has low engine size, used for short commute. Recreational/luxury goes for larger motorcycles capable of handling long-distance traveling
  • With the rise of EVs, there are now EV motorcycles from startups in Thailand, Singapore
  • The supply chain is integrated with parts procured domestically. For brands like Honda, GPX, they even have R&D centres for motorcycles here in Thailand
  • Distribution is primarily done via manufacturer-owned + authorised dealers, while independent dealers handle imported or highly customised motorcycles


  • Imports, though small, mainly come from Indonesia, Vietnam and Japan

Motorcycles Value Chain


Report Index

Industry Overview

  • Thai Motorcycle Market Large but Trails Regional Counterparts in Production, Sales, Ownership
  • Industry Dominated by Japanese Manufacturers; Distribution via Authorised and Independent Dealers
  • Industry Supported by Government Incentives; Country Plans to Promote Electric Motorcycles

Market Trends

  • Production Mostly Driven by Domestic Motorcycle Sales; Production and Sales Rebound in 2021; the Commuter Segment Remains Largest Category
  • Export and Import Value Grows over 2010–21

Competitive Trends

  • Japanese Players Dominate Capacity; Electric Motorcycles Bring Fresh Entrants
  • Thai Honda Dominant Player in Country’s Motorcycle Industry
  • Thai Yamaha Motor Second-Largest Player                        
  • Thai Suzuki Motor Enters Thailand Through Local Partners


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