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Cosmetics OEM in Thailand

11 July 2023

Cosmetics OEM in Thailand

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SPEEDA Industry Report

Our Industry research reports provide you a fundamental understanding of hundreds of industries ranging from major to niche sectors, including new tech-focused trends. Reports organized by Asia-focused countries are logically structured to cover key information such as market size, value chain, key regulations, competitive landscape, and more.

Users can utilize the industry reports to get a bird's eye of the industry quickly (covered within 3,000 words), also combining it with our extensive private company database to further understand key players and trends related to the specific industry.

The reports focus on below 3 key segments of the industry which assist users with understanding where to focus on for further deep-dive research.


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Report Overview - Cosmetics OEM Industry

Salient Features

  • Thailand is the leading Original Equipment Manufacturer (OEM) for cosmetic brands in the ASEAN region. It is considered a base for the production of cosmetics, offering OEM services to both local and international brands.
  • Product differentiation is low due to the extensive availability of low-cost offerings from cosmetics OEMs.
  • The Thai government's legalization of hemp in Thailand has greatly benefited the country's OEM companies.
  • During the COVID-19 pandemic, the production of cosmetics experienced a decline primarily due to reduced demand from overseas markets. However, overall demand for cosmetics was on an uptrend.
  • Small and Medium-sized Enterprises (SMEs) make up the largest portion of the Thai cosmetics OEM industry. These SMEs largely cater to small cosmetics brands by providing a range of services.

Value Chain/Business Model

  • The industry is broadly segmented into companies providing OEM/ Original Design Manufacturer (ODM) services and those manufacturing their own brands while also offering OEM/ODM services.
  • Thai OEMs not only provide OEM services but also offer ODM services. Among the different segments, skincare and makeup are the most penetrated segments in terms of OEM/ODM services.

Other Points

  • OEMs gain credibility as the Thai FDA strengthens the rules for manufacturing cosmetics. 


 Cosmetic OEMs Industry Value Chain


Report Index

Industry Overview

  • Thailand; Leading OEM for Cosmetic Brands in the ASEAN Region
  • Thai OEMs Provide ODM Services; Skincare and Makeup Being the Most Penetrated Segment
  • Product Differentiation Low Due to Extensive, Low-Cost Offerings from Cosmetics OEMs
  • Legalisation of Hemp by the Thai Government Act Beneficial for OEM Companies in Thailand
  • OEMs to Gain Credibility as FDA Strengthens Regulation of Manufacturing Practices

Market Trends

  • Drop in Cosmetics Production Driven by Reduced Overseas Demand; Domestic Cosmetic Demand on an Uptrend

Competitive Trends

  • SMEs Make Up the Largest Portion of the Thai OEM Industry with Companies Increasingly Providing Services to Small Cosmetic Brands
  • S&J International Enterprise; Listed OEM Company Manufacturing High-Quality Cosmetic and Personal Care Products 
  • Milott Laboratories: OEM Manufacturer Serving Almost 100 Plus Thai Clients
  • Neocosmed: OEM Manufacturer of Five Main Categories of Products Including Skincare and Personal Care



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